Brand Video Production
We know how important it is for your video marketing efforts to deliver the results you want. With markets over-saturated with ads, branded content puts you in the forefront and lets you stand out.
What is Brand Video Production?
The purpose of brand video production is to increase awareness surrounding your brand’s products or services while sharing its message. It provides an opportunity for companies to present their solutions to customers – letting them know who they are, what they do, and why they should work with them.
As a business owner, brand video production is meant to build goodwill towards your brand while transforming how people view it.
Why Should Companies Invest in Brand Videos?
Investing in brand videos is a smart choice because it has proven to be more engaging than other forms of marketing. When people want to research a product or service quickly, most would opt to watch a short video that summarizes what they’re after.
Compared to other forms of content, video engages the senses more especially when it’s made to entertain. It also allows brands to build trust with their customers easily because it gives them an authentic connection.
How To Maximize Your Brand Video Effectiveness?
- Know your target audience: You should have a clear understanding of the needs and preferences of your target audience by doing the necessary research beforehand. Determining what channels they frequent, the type of language they use, and their pain points are vital.
- Define your key message, takeaway: If you want viewers to commit to your videos, you should highlight the benefits they can get when they watch your content.
- Define your call-to-action: Adding simple yet powerful CTAs can encourage viewers to engage with your brand further.
- Be concise: With the short attention span of users, you should craft your videos to be short and impactful to ensure success.
- Be authentic: Rather than try to sell a specific product or service, you should aim to offer value to your consumers and center your content on what you can do for them.
The Benefits of Branded Videos
Besides being a rich and engaging medium, there are many perks to using branded videos in your digital marketing strategy.
- Increase revenue: Companies using branded video content in their digital marketing strategies gain higher year-over-year revenue compared to those that don’t.
- Influence purchasing decisions: Most consumers claim that watching product or service videos helped them finalize their buying decisions.
- Better search ranking: Using video content has been known to improve site ranking on search engine results pages.
- Gain more traffic: Businesses that use brand video production experience a notable increase in web traffic from search engines.
- Reach decision-makers: Many business executives watch business-related videos each week and many senior executives prefer watching brand videos.
- Build trust and credibility: As mentioned earlier, branded video production is an excellent way of connecting with your viewers to earn their trust.
Partner with Radwagon Films for Your Brand Video Production
At Radwagon Films, we’ll meet with you to understand your vision and goals for your brand video production needs. We spend a few days going about your desired approach for the film.
Once everything is set, we’ll begin preparations for the needed equipment and the location where the shooting will take place.
The actual shooting process may take just one or two full days to capture everything that the video needs, including photography, as well if applicable.
The post-production stage takes about a month. This includes editing and review from the client. Our team edits the video, the client makes comments with revisions, and then we edit some more until the client is 100% satisfied with the finished project.
As for our editing and revision process, we don’t put any limit on this stage because we want our clients to love their projects just as much as we do. However, it’s important to keep in mind that numerous revisions and complicated motion graphics or animation can result in a longer post-production process.
Let’s Create Your Branded Video
Our staff at Radwagon Films are experts in providing premium brand video production to businesses in various industries. We create brand video content that emphasizes what your consumers already love about your company while showing them other angles that they’ve never seen before.
At Radwagon Films, we’ll ensure that your videos connect to the rest of your digital marketing strategy so that they can achieve your desired objectives and exceed your expectations, all while having highly measurable KPIs.
You can find examples of our branded video production content on our website to see if our approach meets your needs.
If you are interested in learning more about how we can help with your brand video production, you can contact us at (404) 939-1067 or send us a message today.